Following a successful pilot launch, Kiwi coffee roastery, Allpress, is launching a second run of its limited edition, not-for-profit single-origin Sumatran coffee in partnership with local humanitarian organisation, SurfAid.
All proceeds will go towards improving the health and wellbeing of those living in isolated regions, connected to Allpress through surfing.
Allpress is synonymous with surfing – its coffee being the fuel that forms the morning ritual of many surfers in New Zealand and around the world. Equally, the waves of Sumatra, Indonesia, are forever top of mind for Kiwi surfers, and Sumatra is a key coffee-growing region for Allpress.
That is why the roastery has decided to partner with SurfAid – an organisation that supports and empowers the local communities there.
SurfAid is a humanitarian organisation, founded in New Zealand, that is committed to improving the lives of women and children in remote areas of Indonesia, the Solomon Islands and Baja Sur, Mexico – all areas connected to the organisation through surfing.
In 2021 alone, SurfAid reached more than 54,000 families in the heartlands of surfing through their “hand up, not handout” philosophy, empowering communities to enrich their own lives and increase their opportunities by giving them access to basic services such as healthcare, clean water, and food security.
“We are proud to partner with Allpress Espresso on our second limited edition non-profit coffee with 100% of profits supporting SurfAid,” offers Dr. Dave Jenkins, SurfAid Founder. “The first run of the coffee two years ago raised enough money to provide health and hygiene training to 573 mothers in remote communities in Indonesia. Once again, all coffee lovers can make a lasting impact on families in remote surf communities.”
“The first run of the coffee two years ago raised enough money to provide health and hygiene training to 573 mothers in remote communities in Indonesia.”
Dr. Dave Jenkins, SurfAid Founder
As SurfAid works extensively throughout Indonesia, Allpress sourced its coffee for this partnership from long-term friends and suppliers’ Wahana Estate. Wahana Estate, similar to SurfAid, works with local communities to improve crop yields through farmer support and education and is actively involved in supporting Sumatran coffee growers with weather data, agricultural support and access to market. The special, single-origin coffee supplied from there is a natural-process Rasuna Longberry. It is sweet and full-bodied with hints of cherry, blackcurrant and chocolate.
“Sumatran coffee is a core component of our signature blend served in the best independent cafés across the world,” explains Cam MacFadyen, Head of Coffee at Allpress. “It’s a growing region close to our hearts, so we are stoked to be supporting the great work SurfAid does there for the second year.”
“It’s a growing region close to our hearts, so we are stoked to be supporting the great work SurfAid does there for the second year.”
Cam MacFadyen, Head of Coffee at Allpress
“This coffee will provide an easy way for our customers to contribute to the great work SurfAid is doing while enjoying one of the best coffees Sumatra has to offer,” he adds.
The Allpress x Surfaid coffee is also the debut of Allpress’s commercially compostable coffee packaging and its bespoke design is inspired by the jungle backdrops of Indonesia’s best surfbreaks and coffee farms.
The Allpress SurfAid Galaxy coffee retails for RRP $18 for 250g and $72 for 1kg. The limited edition drop is available to purchase from Allpress and all Allpress Roastery Cafés until sold out.
Order some, support the local communities of Sumatra and drink amazing coffee.
The Allpress Story
Michael Allpress founded the company in 1989 when he started selling coffee from a single cart in an Auckland park. He did so because he wasn’t satisfied with the flavour or the attention to detail of the roasted beans on the market at the time. He decided that to get the taste he was after, he’d have to do it himself. He bought a second-hand roaster and embarked on a bold and entrepreneurial journey, fuelled by passion and the search for remarkable flavour. From this humble beginning, Allpress Espresso has evolved into a mature and sophisticated global brand, recognised and sold across the world. Today, Allpress has a roast coffee portfolio of five proprietary blends with its flagship Allpress Espresso Blend being the coffee served by the majority of its 1000+ café customers around the globe. Allpress employs more than 240 people, with operations in New Zealand, Australia, the UK, Japan, and Singapore. The brand identifies with surfing and reaches in to support the surf community whenever an opportunity arises.
