geoff hutchison

Special Report: How To Get Sponsored

Derek Morrison
So you want to get sponsored? We ask a handful of New Zealand’s leading team managers what you need to do and the steps you should take. Firstly, sponsorship has never been in a worse state in New Zealand (you can read our story on the surf industry state of......
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Special Report: Has The Surf Industry Abandoned New Zealand?

Derek Morrison
If it feels like the surf industry has abandoned New Zealand then you’re kind of right. We look into the state of play of the industry and where the rubber meets the road here In New Zealand. I first started writing and photographing surf around 1993 – guys like Munga......

Surf Business: In Deep With Backdoor Owner, Hutch

Derek Morrison
While the surf industry seems to be in a slump, Backdoor’s Geoff Hutchison remains cautiously optimistic as he opens his 25th and biggest store in Dunedin. We caught up with the 60-year-old ripper and surf business guru to learn a bit about what’s going on in the surf industry right......

Light In The Shadows: The Taylor Hutchison Story

Derek Morrison
Very few surfers have had the weight of expectation heaped upon their shoulders quite like Taylor Hutchison. At 26, he’s come to terms with being born into a hard-working, surfing devoted family. We caught up with Taylor during one of his recent “work trips” to the Otago coastline. Back in......

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